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Challenge

How can we increase the amount of active travel in our district?

Added by
 
Tom Rushby
on 21st November 2024

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156 days remaining
Interests
  • Smart mobility

Example Challenge: How Can We Increase the Amount of Active Travel in Our District?

Encouraging more people to walk, cycle, or use other forms of active travel can improve health, reduce emissions, and create more vibrant communities. However, our district faces barriers such as limited infrastructure, safety concerns, and cultural habits that favor car use.

We’re seeking ideas and solutions to:
- Design and implement infrastructure that makes walking and cycling safe, accessible, and appealing.
- Promote active travel through community initiatives, incentives, or education campaigns.
- Address challenges such as connectivity between key locations and inclusivity for all demographics.

Our goal is to create a district where active travel is a convenient, enjoyable, and sustainable choice for everyone. What innovative approaches or best practices can help us achieve this vision?

Idea #1. Added by Gavin Millar | 2 months ago

Investigate the power of mutual support & community in overcoming barriers to regular city travel by cycle.

For example, recruit study volunteers who live in Southampton, have a bicycle & would like to use it more for city travel.
Issue invitation to a workshop
Set out basics of study design, inviting study co-creation
Survey feelings about active travel, barriers & reservations & current active travel levels and journeys
Offer a year's paid for Strava (or equivalent) membership with user support - setting up, use, privacy zones etc (not all need to use Strava)
Set up a Strava club so participants can compare routes and active travel levels
Discuss setting up a study participant hub for sharing of experiences, and set up
Launch active travel phase with a regular comms plan and motivational support
Monitor active travel via the Strava club, and reported experiences and feelings via participant hub
Issue invitation to a follow-up meeting for a further survey & experience sharing.

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